BONUS! Was 2023 A Hard Year? You Aren't Alone
This week, I went live on Instagram to share a little Rach Rant that I knew I needed to share with you on the podcast. I've been hearing from so many small business owners who are looking for real support but when they bring their legitimate business challenges to the so called experts - they are told that the reason they are stuck is mindset.Mindset it important! But there are very real challenges that we all are facing that impact our small businesses. If 2023 was a challenging year, then listen in!On this episode of Promote Yourself to CEO:00:00 Rachel Cook challenges mindset struggles for small businesses.03:09 Challenges faced by women micro business owners.06:56 Limited availability drives up costs for working families.11:35 Global pressures can't be offset by mindset.13:11 Consumer behavior shifts impacting small business owners.18:45 Get proactive with marketing to boost sales.20:19 Be wary of misleading marketing messages on social media.