How to Gain Business Visibility On Social Media Using What Works with Andréa Jones
When it comes to visibility for your business, you can’t ignore one of the most prolific ways of marketing online for the last few years: social media.And so many influencers make it seem like they have it all figured out. It’s like they live on the platforms, posting 24/7 about the things they do and the things they buy. The shopping excursions, the vacation photos, the lifestyle tutorials--all of it designed to sell to a mass audience and make them think they too can have this kind of life if they do (and buy) what the influencer recommends.Being a CEO is completely different than being a social media influencer, though, so you don’t have to document your life on social media just to have business visibility there successfully. But how can you make the shift from trying to get a mass audience to trying to get the right audience?If you’re tired of being told that you need to show up more on social media and do all the things the influencers do, then you’re in for a treat with my conversation with Andréa Jones as we continue this series on visibility.In this episode of the Promote Yourself to CEO podcast, you’ll learn valuable (and updated) insights from a social media agency owner about how to get real results from your social media without being on it all the time. She’ll teach you what social media algorithms are really looking for, why creating more content isn’t the answer, how to share without oversharing, how top-of-funnel differs from conversion content, ways to sell beyond the bio, how businesses can take advantage of the next evolution in social media marketing, and more!On this episode of Promote Yourself to CEO:3:39 - Recently, Andréa changed her messaging around social media. What was the change, and why did she make it?7:02 - What is the purpose of social media algorithms, and how do you communicate with them so that your content gets out there?9:36 - You also still have to produce content for your audience to meet your business goals. We discuss the content that works (and that doesn’t anymore).11:45 - Andréa talks about what you need to do to avoid acting like an influencer on social media.14:23 - What’s the distinction between content meant to get people into your funnel and content meant to convert them into clients?16:37 - Marketers on social media default to asking for people to click their bio link to make the sale. Andréa discusses how to sell on these platforms beyond the bio.20:29 - Algorithms always change, and platforms like Facebook roll out new features. What is the next thing you need to know about in social media marketing?23:37 - What is Andréa’s prediction for how artificial intelligence will change social media marketing for small business CEOs?OnlineDreaAndréa on Instagram and TikTokSavvy Social PodcastAndréa’s “Social Media Starter Kit Free Mini Course”“Bro, do you even AI?” by Forest Linden | Clarity LabThe CEO CollectiveRacheal on Instagram and TikTokRate and review on Apple Podcasts