What You Don’t Know About Scaling Your Business Will Kill It
Scaling is the name of the business game online, or so it would seem. So often we hear about people having seven-figure launches or seven-figure months (or even days). But there’s something that really doesn’t get talked about regarding these eye-popping figures that you need to know. Beyond just making more money, what does it really mean to scale your business? Is it possible to double, triple (or more) your business in just a year or two? Scaling just for the sake of it can be detrimental to your business. So I wanted to do a new series to talk about the truth behind scaling. In this first episode, I talk about everything you need to consider before you press the “scale” button on your business. On this episode of Promote Yourself to CEO: 3:16 - What’s the difference between growth and scale? These words get used interchangeably a lot but aren’t exactly the same. 8:41 - Too many people go after scale at all costs and put their business into unstable territory. I reveal one of the biggest red flags that expose this. 14:26 - Beware of the well-known celebrity influencers you follow who teach you this. Here’s the real truth behind their success. 19:47 - What’s another potential “hidden” cash eater in your business? A lot of celebrity influencers like to use this one to bring in sales and clients. 22:48 - I discuss what I personally aim for when scaling my business that makes it easier for me to plan ahead. 26:37 - The last few years have seen the fragility of so many businesses. Some had to get really creative and have a solid but flexible infrastructure to survive. 29:18 - What should you focus on this month? Believe me, it’ll make it seven times easier to do business if you stick to this one thing. Mentioned in What You Don’t Know About Scaling Your Business Will Kill It Business Growth Checklist Racheal on Instagram and TikTok Rate and review on Apple Podcasts