151 | Proactively innovating through tough times

Last week I shared how I’m getting back to basics and what I’m focusing on in my business right now.  And, today I’m bringing some of my mastermind clients back on the show to talk about how they are proactively taking steps to diversify and strengthen their business.  Today’s episode features Lisa Sarmento from Tiramisu Paperie, Kiwi Schloffel from Craft Boner and Sara McNally from Constellation & Co. and Snail Mail Superstar Some key take-aways that I want to point out from today’s episode: This episode is a great example of how different companies have been affected by covid-19. It is also a great reminder that while there are a lot of things happening around us right now that we CAN NOT control.  There are a lot of things we do control. We do have power to make changes to our products, shift our messaging and pivot how we’re supporting our customers. I’m really proud of these ladies, and everyone in my mastermind group for being agile and creative in how they are doing business right now.  We all need to keep pushing forward — and they are doing just that.    Be sure to check out our #papercampalum hashtag on Instagram to see new products, promotions and behind the scenes of the small businesses in our Paper Camp community.   I’ve also included the links to today’s guests in our show notes -- thanks for supporting small businesses! LINKS: Proof to Product Mastermind  Lisa Sarmento, Tiramisu Paperie - www.tiramisupaperie.com | @tiramisupaperie  Kiwi Schloffel, Craft Boner -  www.craftboner.com | @craftboner  | Youtube Sara McNally, Constellation & Co - www.constellationco.com | @constellationco  | Snail Mail Superstar  Follow the small businesses in our Paper Camp Community on Instagram by using the #papercampalum hashtag   SMALL WINS LEAD TO BIG WINS Building a business is a long game, won with patience, fortitude, intentional decisions and passion.​ ​​Slow sustainable growth is how strong businesses are built and we want to help you get there. ​Join the wait list for Proof to Product Labs, our new community experience coming soon!   SUBSCRIBE To subscribe on iOS, go to the iTunes page and subscribe to Proof to Product. On Android, you can listen using your favorite podcast app.  WRITE A REVIEW Writing a review on iTunes will help other product based business owners find Proof to Product as they are working to up level, scale, and build profitable and sustainable companies. FOLLOW PROOF TO PRODUCT Follow Proof to Product on Instagram for the latest updates. JOIN OUR EMAIL LIST If you'd like to receive more information about our upcoming episodes of Proof to Product including show notes and information about our guests, head over to www.prooftoproduct.com and sign up for our email list.   SHARE Be sure to share Proof to Product with all of the product based business owners that you know!  ABOUT PROOF TO PRODUCT: Proof to Product is hosted by Katie Hunt. Since 2011, Proof to Product has worked with thousands of product based businesses to help them up level, scale, and build profitable sustainable companies. You can find our show notes and additional resources at ProofToProduct.com. If you like what you heard today, please head over to Apple Podcast to leave a five star review and subscribe. Thanks so much for listening. We'll be back next week with a new episode!

Om Podcasten

Ranked in the top 1% of ALL podcasts, the Proof to Product podcast is your trusted resource for sustainable business growth - especially if you make and sell physical products! Join Katie Hunt, each week as she shares strategies & solutions to enhance your sales & marketing so that you’re building a business that supports your best life. If you’ve ever asked yourself can I make money selling physical products? Am I ready to sell my products wholesale to stores like Target, Anthropologie, Nordstrom or Barnes & Noble? When should I consider hiring a sales team or sales reps? Can I really turn my passion into profits? Whether you’re a just starting out on your business journey or you’ve been at it a while growing an empire, this show is for you. Proof to Product is like on-demand business school for product sellers spanning a wide range of industries. Whether you’re in home decor, apparel, beauty, food & beverage, hand-made items, jewelry, consumer gifts or the stationery world, you’ll gather new ideas each week to help you grow your profit, build your team and lead with integrity. Host Katie Hunt and her guests bring you actionable ways to expand your product line, manufacturing overseas, optimize your e-commrce websites on Shopify, Faire, Etsy, Abound, Tundra, Squarespace or in brick & mortar locations. How to start or scale wholesale sales including pitching stores, wholesale outreach, trade show exhibition, working with sales reps, managing inventory, warehousing product, sales systems, wholesale follow-up strategies and working with key accounts. Marketing strategies for small businesses including content creation, leveraging tik tok and instagram tactics without feeling burned out, why you can’t rely solely on social media for sales and why email marketing systems on platforms like Klaviyo, Flodesk and Active Campaign are so powerful. Listen in as Katie and our guest experts help you strategize and tackle your biggest business goals. Host Katie Hunt brings a unique perspective to entrepreneurship. Since 2011, she’s helped thousands of product brands get their products on the shelves of their favorite retail stores through her Paper Camp program (www.prooftoproduct.com/papercamp). Prior to that she worked in the corporate world for over a decade leading business development and marketing teams. She has two MBAs - one in finance and one in marketing. And, she owned & operated her own product based business for over 8 years, selling her products to stores throughout the world from her garage. Katie knows the struggles you face as a product based business and she’s here to pull back the curtain and share her best kept secrets so that you don’t have to learn things the hard way. Find our free trainings & resources for product based business owners at www.prooftoproduct.com/resources