166 | Connecting with Customers with Kate Murray, Quick Brown Fox Letterpress

Hey friends! As we all continue to navigate through this pandemic it’s important that you continue to connect with your customers and build strong relationships with them.  Something as simple as checking in with your wholesale clients or retail customers can go a long way in making them feel cared for. That’s exactly what today’s guest, Kate Murray of Quick Brown Fox Letterpress has done to make sure she’s supporting her customers. In this episode, Kate shares her story of how she got started in the printing industry. She talks about how she saved an old letterpress from the scrapyard and spent three months bringing it back to life. Kate and I talk about the various trade shows she’s done and her different revenue streams. She also discusses the biggest challenges she faces within her business and her plans for expanding her product line beyond just stationery.  ON TODAY’S EPISODE: How Kate got started with Quick Brown Fox Letterpress Her process for finding her first letterpress Kate’s experience of doing a kick starter campaign The restoration process of the letterpress she purchased How Kate got into wholesale and her first tradeshow from the beginning What revenue streams Kate has within her business Her experiences with doing trade shows What types of marketing she uses to reach her customers Why now is the time to check up on and support each other How she’s built a community for stationery designers  The most challenging part of running and building her business over the last 5 years What she’s most proud of in her business What’s next for her business For full show notes and resources, head to: bit.ly/PTPEp166 Join the Paper Camp E-Course Waitlist! Since 2011, we’ve helped thousands of brands get their products on the shelves of their favorite shops - big and small.  Our Paper Camp alumni can be found in Target, Nordstrom, Container Store, Barnes & Nobles, Urban Outfitters and independent boutiques around the world. In Paper Camp we teach industry standards for product development, pricing, where to source your products and wholesale sales & marketing strategies.  And, this fall we’re adding some special content for how to navigate wholesale during covid.  Specifically, how to reach out to stores without feeling slimy or salesy, how to market for online trade shows and how to leverage online tools for more sales. Paper Camp sells out every time we offer it, so be sure to jump on the waitlist to get first dibs on tickets! Registration opens August 24th and class starts August 31st! SUBSCRIBE To subscribe on iOS, go to the iTunes page and subscribe to Proof to Product. On Android, you can listen using your favorite podcast app.  WRITE A REVIEW Writing a review on iTunes will help other product based business owners find Proof to Product as they are working to up level, scale, and build profitable and sustainable companies. FOLLOW PROOF TO PRODUCT Follow Proof to Product on Instagram for the latest updates. JOIN OUR EMAIL LIST If you'd like to receive more information about our upcoming episodes of Proof to Product including show notes and information about our guests, head over to www.prooftoproduct.com and sign up for our email list.   SHARE Be sure to share Proof to Product with all of the product based business owners that you know!  ABOUT PROOF TO PRODUCT: Proof to Product is hosted by Katie Hunt. Since 2011, Proof to Product has worked with thousands of product based businesses to help them up level, scale, and build profitable sustainable companies. You can find our show notes and additional resources at ProofToProduct.com. If you like what you heard today, please head over to Apple Podcast to leave a five star review and subscribe. Thanks so much for listening. We'll be back next week with a new episode!

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Ranked in the top 1% of ALL podcasts, the Proof to Product podcast is your trusted resource for sustainable business growth - especially if you make and sell physical products! Join Katie Hunt, each week as she shares strategies & solutions to enhance your sales & marketing so that you’re building a business that supports your best life. If you’ve ever asked yourself can I make money selling physical products? Am I ready to sell my products wholesale to stores like Target, Anthropologie, Nordstrom or Barnes & Noble? When should I consider hiring a sales team or sales reps? Can I really turn my passion into profits? Whether you’re a just starting out on your business journey or you’ve been at it a while growing an empire, this show is for you. Proof to Product is like on-demand business school for product sellers spanning a wide range of industries. Whether you’re in home decor, apparel, beauty, food & beverage, hand-made items, jewelry, consumer gifts or the stationery world, you’ll gather new ideas each week to help you grow your profit, build your team and lead with integrity. Host Katie Hunt and her guests bring you actionable ways to expand your product line, manufacturing overseas, optimize your e-commrce websites on Shopify, Faire, Etsy, Abound, Tundra, Squarespace or in brick & mortar locations. How to start or scale wholesale sales including pitching stores, wholesale outreach, trade show exhibition, working with sales reps, managing inventory, warehousing product, sales systems, wholesale follow-up strategies and working with key accounts. Marketing strategies for small businesses including content creation, leveraging tik tok and instagram tactics without feeling burned out, why you can’t rely solely on social media for sales and why email marketing systems on platforms like Klaviyo, Flodesk and Active Campaign are so powerful. Listen in as Katie and our guest experts help you strategize and tackle your biggest business goals. Host Katie Hunt brings a unique perspective to entrepreneurship. Since 2011, she’s helped thousands of product brands get their products on the shelves of their favorite retail stores through her Paper Camp program (www.prooftoproduct.com/papercamp). Prior to that she worked in the corporate world for over a decade leading business development and marketing teams. She has two MBAs - one in finance and one in marketing. And, she owned & operated her own product based business for over 8 years, selling her products to stores throughout the world from her garage. Katie knows the struggles you face as a product based business and she’s here to pull back the curtain and share her best kept secrets so that you don’t have to learn things the hard way. Find our free trainings & resources for product based business owners at www.prooftoproduct.com/resources