168 | Reframing a 'No' Into a 'Not Right Now' with Tiffany McGraw, Paper Rehab

Hey friends! It’s no secret that putting yourself out there can be a huge hurdle for many entrepreneurs. In today’s episode, I was joined by Paper Camp Alum and LABS member, Tiffany McGraw of Paper Rehab. Tiffany gives us insight into her own experience of overcoming the vulnerability of pitching herself as an entrepreneur by reframing the word “no” to “not right now” in her mind.  Tiffany has a wonderful mission behind her brand which was designed to normalize and focus on mental health care, especially for those in the African American community. She initially started her business to fulfill her dream of seeing herself reflected on greeting cards. She shares so much wisdom in this episode about how she overcame challenges that she’s faced in her business, mindset changes she made around making a living selling greeting cards and why you need to know your “why” for doing what you do.  ON TODAY’S EPISODE: One thing Tiffany wishes she knew before starting her business What she was doing before starting Paper Rehab How her calling of creating a greeting card line followed her into all of her positions  The main focus and mission of Tiffany’s product line Where she pulls inspiration from for her greeting cards Challenges that she faced within her first year of business How she discovered PaperCamp and made the decision to do it Mindset shifts she’s had to overcome around making a living in this career path Revenue streams that she’s set up for her business Tiffany’s thoughts on knowing your “why” Why she reframes “no” to “not right now”  What’s next for Tiffany and Paper Rehab Her advice on taking opportunities and being consistent For full show notes and resources, head to: bit.ly/PTPEp168 Join the Paper Camp E-Course Waitlist! Since 2011, we’ve helped thousands of brands get their products on the shelves of their favorite shops - big and small.  Our Paper Camp alumni can be found in Target, Nordstrom, Container Store, Barnes & Nobles, Urban Outfitters and independent boutiques around the world. In Paper Camp we teach industry standards for product development, pricing, where to source your products and wholesale sales & marketing strategies.  And, this fall we’re adding some special content for how to navigate wholesale during covid.  Specifically, how to reach out to stores without feeling slimy or salesy, how to market for online trade shows and how to leverage online tools for more sales. Paper Camp sells out every time we offer it, so be sure to jump on the waitlist to get first dibs on tickets! Registration opens August 24th and class starts August 31st! SUBSCRIBE To subscribe on iOS, go to the iTunes page and subscribe to Proof to Product. On Android, you can listen using your favorite podcast app.  WRITE A REVIEW Writing a review on iTunes will help other product based business owners find Proof to Product as they are working to up level, scale, and build profitable and sustainable companies. FOLLOW PROOF TO PRODUCT Follow Proof to Product on Instagram for the latest updates. JOIN OUR EMAIL LIST If you'd like to receive more information about our upcoming episodes of Proof to Product including show notes and information about our guests, head over to www.prooftoproduct.com and sign up for our email list.   SHARE Be sure to share Proof to Product with all of the product based business owners that you know!  ABOUT PROOF TO PRODUCT: Proof to Product is hosted by Katie Hunt. Since 2011, Proof to Product has worked with thousands of product based businesses to help them up level, scale, and build profitable sustainable companies. You can find our show notes and additional resources at ProofToProduct.com. If you like what you heard today, please head over to Apple Podcast to leave a five star review and subscribe. Thanks so much for listening. We'll be back next week with a new episode!

Om Podcasten

Ranked in the top 1% of ALL podcasts, the Proof to Product podcast is your trusted resource for sustainable business growth - especially if you make and sell physical products! Join Katie Hunt, each week as she shares strategies & solutions to enhance your sales & marketing so that you’re building a business that supports your best life. If you’ve ever asked yourself can I make money selling physical products? Am I ready to sell my products wholesale to stores like Target, Anthropologie, Nordstrom or Barnes & Noble? When should I consider hiring a sales team or sales reps? Can I really turn my passion into profits? Whether you’re a just starting out on your business journey or you’ve been at it a while growing an empire, this show is for you. Proof to Product is like on-demand business school for product sellers spanning a wide range of industries. Whether you’re in home decor, apparel, beauty, food & beverage, hand-made items, jewelry, consumer gifts or the stationery world, you’ll gather new ideas each week to help you grow your profit, build your team and lead with integrity. Host Katie Hunt and her guests bring you actionable ways to expand your product line, manufacturing overseas, optimize your e-commrce websites on Shopify, Faire, Etsy, Abound, Tundra, Squarespace or in brick & mortar locations. How to start or scale wholesale sales including pitching stores, wholesale outreach, trade show exhibition, working with sales reps, managing inventory, warehousing product, sales systems, wholesale follow-up strategies and working with key accounts. Marketing strategies for small businesses including content creation, leveraging tik tok and instagram tactics without feeling burned out, why you can’t rely solely on social media for sales and why email marketing systems on platforms like Klaviyo, Flodesk and Active Campaign are so powerful. Listen in as Katie and our guest experts help you strategize and tackle your biggest business goals. Host Katie Hunt brings a unique perspective to entrepreneurship. Since 2011, she’s helped thousands of product brands get their products on the shelves of their favorite retail stores through her Paper Camp program (www.prooftoproduct.com/papercamp). Prior to that she worked in the corporate world for over a decade leading business development and marketing teams. She has two MBAs - one in finance and one in marketing. And, she owned & operated her own product based business for over 8 years, selling her products to stores throughout the world from her garage. Katie knows the struggles you face as a product based business and she’s here to pull back the curtain and share her best kept secrets so that you don’t have to learn things the hard way. Find our free trainings & resources for product based business owners at www.prooftoproduct.com/resources