171 | How to Take Professional Product Photos with Your Smart Phone with Chaitra Radhakrishna, PinkPot Studio

Hey friends! With the world being such a visual place, more and more of our customers are relying on product photography to tell them a story. We only have a few seconds to quickly grab our customers’ attention and get them engaged in what we’re selling. That’s why in this episode I’m talking with Chaitra Radhakrishna. Chaitra is the founder of PinkPot Studio, a Shopify design and photography studio specifically for product-based business owners.  Chaitra shared so much valuable information in this episode about how to nail your product photography. You’ll hear about the 7 different product shots that you can take (and tips on deciding which shots to take). She also shares her 5 step process for taking photos with your smartphone which, spoiler alert: you don’t need to invest in fancy equipment or tools.  Be sure to listen with a notebook handy because she gives us so many insider tips on using the “rule of thirds”, apps she recommends for editing photos and her secret formula for editing photos in lightroom: making the whites low, turning the highlights up, going high on shadows and low on blacks.    ON TODAY’S EPISODE: Common mistakes business owners make when it comes to product photography The 7 different product shots all business owners need to know about Her 5 step process for taking product photos with your smartphone Why she recommends shooting on cloudy days What the “rule of thirds” is and why you need to keep it in mind when shooting product shots Her app recommendations for editing photos Chaitra’s opinion on using Lightroom presets What tools she suggests you use in Lightroom instead of presets Her advice on not over editing your photos What services she offers in her business, PinkPot Studio RESOURCES:Rifle Paper Co. Instagram Bloomwold Studio TikTok Snapseed Adobe Lightroom Free 5 Day Product Photography Course   MEET CHAITRA: Chaitra is the founder of PinkPot Studio, a Shopify design + photography studio for product-based businesses. With over 4 years of experience in web design & development in the software industry, she started her own design studio in 2015 when she moved from India to the United States. New country, new business - it was nerve-wracking, but luckily her business took off and she never looked back. She thrives on helping women entrepreneurs create a bigger visual impact online and grow their businesses through conversion focused Shopify design and product photography. She has been featured and spoken at Alt summit, Craftcation, Snap conference, ConvertKit and Creative market among others.   CONNECT WITH CHAITRA:  Website: https://www.itspinkpot.comInstagram: @pinkpot.studio Facebook: @pinkpotxo Pinterest: @pinkpotxo   SLOW STEADY GROWTH ARE HOW STRONG BUSINESSES ARE BUILT Building a business is a long game, won with patience, fortitude, intentional decisions and passion.​ Inside Proof to Product LABS, you’ll receive the support, education and accountability to move your business towards your goals.   ​Join Proof to Product Labs, our 12-month group coaching program built specifically for product based business owners.   SUBSCRIBE To subscribe on iOS, go to the iTunes page and subscribe to Proof to Product. On Android, you can listen using your favorite podcast app.  WRITE A REVIEW Writing a review on iTunes will help other product based business owners find Proof to Product as they are working to up level, scale, and build profitable and sustainable companies. FOLLOW PROOF TO PRODUCT Follow Proof to Product on Instagram for the latest updates. JOIN OUR EMAIL LIST If you'd like to receive more information about our upcoming episodes of Proof to Product including show notes and information about our guests, head over to www.prooftoproduct.com and sign up for our email list.   SHARE Be sure to share Proof to Product with all of the product based business owners that you know!  ABOUT PROOF TO PRODUCT: Proof to Product is hosted by Katie Hunt. Since 2011, Proof to Product has worked with thousands of product based businesses to help them up level, scale, and build profitable sustainable companies. You can find our show notes and additional resources at ProofToProduct.com. If you like what you heard today, please head over to Apple Podcast to leave a five star review and subscribe. Thanks so much for listening. We'll be back next week with a new episode!

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Ranked in the top 1% of ALL podcasts, the Proof to Product podcast is your trusted resource for sustainable business growth - especially if you make and sell physical products! Join Katie Hunt, each week as she shares strategies & solutions to enhance your sales & marketing so that you’re building a business that supports your best life. If you’ve ever asked yourself can I make money selling physical products? Am I ready to sell my products wholesale to stores like Target, Anthropologie, Nordstrom or Barnes & Noble? When should I consider hiring a sales team or sales reps? Can I really turn my passion into profits? Whether you’re a just starting out on your business journey or you’ve been at it a while growing an empire, this show is for you. Proof to Product is like on-demand business school for product sellers spanning a wide range of industries. Whether you’re in home decor, apparel, beauty, food & beverage, hand-made items, jewelry, consumer gifts or the stationery world, you’ll gather new ideas each week to help you grow your profit, build your team and lead with integrity. Host Katie Hunt and her guests bring you actionable ways to expand your product line, manufacturing overseas, optimize your e-commrce websites on Shopify, Faire, Etsy, Abound, Tundra, Squarespace or in brick & mortar locations. How to start or scale wholesale sales including pitching stores, wholesale outreach, trade show exhibition, working with sales reps, managing inventory, warehousing product, sales systems, wholesale follow-up strategies and working with key accounts. Marketing strategies for small businesses including content creation, leveraging tik tok and instagram tactics without feeling burned out, why you can’t rely solely on social media for sales and why email marketing systems on platforms like Klaviyo, Flodesk and Active Campaign are so powerful. Listen in as Katie and our guest experts help you strategize and tackle your biggest business goals. Host Katie Hunt brings a unique perspective to entrepreneurship. Since 2011, she’s helped thousands of product brands get their products on the shelves of their favorite retail stores through her Paper Camp program (www.prooftoproduct.com/papercamp). Prior to that she worked in the corporate world for over a decade leading business development and marketing teams. She has two MBAs - one in finance and one in marketing. And, she owned & operated her own product based business for over 8 years, selling her products to stores throughout the world from her garage. Katie knows the struggles you face as a product based business and she’s here to pull back the curtain and share her best kept secrets so that you don’t have to learn things the hard way. Find our free trainings & resources for product based business owners at www.prooftoproduct.com/resources