184 | 18 Million Thanks with Juliana & Ryan Kissick, Good Juju Ink

Hey friends! You’re in for a fun episode today. I have Juliana and Ryan Kissick on the show to chat about their business, Good Juju Ink. Juliana founded Good Juju Ink in 2014 and the company is now run by herself, husband Ryan and their dear friend Marina Lieban.  The trio attended Paper Camp Conference in 2018 and it has been so much fun to watch their business blossom since. I was thrilled to talk to them in this episode about an amazing campaign they’ve been working on since the start of the pandemic called 18 Million Thanks.  You’ll hear how they’ve incorporated a give-back program into their business model, their experience working with sales reps and the challenges they’ve faced as their business has grown. Juliana and Ryan share their perspectives on how they divide their responsibilities among each other and how you can get involved in their campaign to send handwritten thank-you notes to America’s 18 million healthcare workers.    ON TODAY’S EPISODE: Their why behind the brand and the products they create Ryan’s thoughts when Juliana said she wanted to start Good Juju Ink The best piece of advice Juliana got in the early stage of her business How Juliana, Ryan and Marina came together and their roles within the business How the 18 Million Thanks campaign came about Their process for getting this campaign started How you can get involved with the 18 Million Thanks campaign How good Juju brings even more good juju What they have coming next in their business   RESOURCES: Fat Bunny Press National Stationery Show Sugar Paper Etsy Paper Source Paper Camp   MEET JULIANA: Based in Oakland, California, Good Juju Ink was founded in 2014 by CEO Juliana (Juju) Kissick. Good Juju Ink’s greeting cards, desktop stationery, home goods, and gifts harken a storybook nostalgia, frequently highlighting intricate flora and fauna while tonally striking the delicate balance of funny but tender, silly but sweet. With regard to manufacturing, only the highest quality of printing processes are utilized, including foil-stamping, letterpress, hand-stitch binding, and die-cutting. Good Juju Ink strives to be eco-friendly across all of their paper products, and a portion of all proceeds goes to Good Juju Ink’s partner charities.   CONNECT WITH JULIANA:   Website: https://www.goodjujuink.com/ Facebook: @goodjujuink Instagram: @goodjujuink   SLOW STEADY GROWTH ARE HOW STRONG BUSINESSES ARE BUILT Building a business is a long game, won with patience, fortitude, intentional decisions and passion.​ Inside Proof to Product LABS, you’ll receive the support, education and accountability to move your business towards your goals.   ​Join Proof to Product Labs, our 12-month group coaching program built specifically for product based business owners.   SUBSCRIBE To subscribe on iOS, go to the iTunes page and subscribe to Proof to Product. On Android, you can listen using your favorite podcast app.  WRITE A REVIEW Writing a review on iTunes will help other product based business owners find Proof to Product as they are working to up level, scale, and build profitable and sustainable companies. FOLLOW PROOF TO PRODUCT Follow Proof to Product on Instagram for the latest updates. JOIN OUR EMAIL LIST If you'd like to receive more information about our upcoming episodes of Proof to Product including show notes and information about our guests, head over to www.prooftoproduct.com and sign up for our email list.   SHARE Be sure to share Proof to Product with all of the product based business owners that you know!  ABOUT PROOF TO PRODUCT: Proof to Product is hosted by Katie Hunt. Since 2011, Proof to Product has worked with thousands of product based businesses to help them up level, scale, and build profitable sustainable companies. You can find our show notes and additional resources at ProofToProduct.com. If you like what you heard today, please head over to Apple Podcast to leave a five star review and subscribe. Thanks so much for listening. We'll be back next week with a new episode!

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Ranked in the top 1% of ALL podcasts, the Proof to Product podcast is your trusted resource for sustainable business growth - especially if you make and sell physical products! Join Katie Hunt, each week as she shares strategies & solutions to enhance your sales & marketing so that you’re building a business that supports your best life. If you’ve ever asked yourself can I make money selling physical products? Am I ready to sell my products wholesale to stores like Target, Anthropologie, Nordstrom or Barnes & Noble? When should I consider hiring a sales team or sales reps? Can I really turn my passion into profits? Whether you’re a just starting out on your business journey or you’ve been at it a while growing an empire, this show is for you. Proof to Product is like on-demand business school for product sellers spanning a wide range of industries. Whether you’re in home decor, apparel, beauty, food & beverage, hand-made items, jewelry, consumer gifts or the stationery world, you’ll gather new ideas each week to help you grow your profit, build your team and lead with integrity. Host Katie Hunt and her guests bring you actionable ways to expand your product line, manufacturing overseas, optimize your e-commrce websites on Shopify, Faire, Etsy, Abound, Tundra, Squarespace or in brick & mortar locations. How to start or scale wholesale sales including pitching stores, wholesale outreach, trade show exhibition, working with sales reps, managing inventory, warehousing product, sales systems, wholesale follow-up strategies and working with key accounts. Marketing strategies for small businesses including content creation, leveraging tik tok and instagram tactics without feeling burned out, why you can’t rely solely on social media for sales and why email marketing systems on platforms like Klaviyo, Flodesk and Active Campaign are so powerful. Listen in as Katie and our guest experts help you strategize and tackle your biggest business goals. Host Katie Hunt brings a unique perspective to entrepreneurship. Since 2011, she’s helped thousands of product brands get their products on the shelves of their favorite retail stores through her Paper Camp program (www.prooftoproduct.com/papercamp). Prior to that she worked in the corporate world for over a decade leading business development and marketing teams. She has two MBAs - one in finance and one in marketing. And, she owned & operated her own product based business for over 8 years, selling her products to stores throughout the world from her garage. Katie knows the struggles you face as a product based business and she’s here to pull back the curtain and share her best kept secrets so that you don’t have to learn things the hard way. Find our free trainings & resources for product based business owners at www.prooftoproduct.com/resources