198 | Pinterest trends & best practices with Kate Ahl, Simple Pin Media

Hey friends! Are you ready to start getting more results from your Pinterest strategy? Then you’ll love this conversation with guest, Kate Ahl. Kate is the owner and CEO of Simple Pin Media, a Pinterest management and marketing agency. Kate and her team have worked with over 600 Pinterest accounts and consulted with thousands of people about how to best use Pinterest for their business or brand. In this episode, she talks about some of the upcoming trends she’s seeing for Pinterest and how to rethink your Pinterest strategy to inspire and inform pinners.   ON TODAY’S EPISODE: Mistakes ecommerce businesses make on Pinterest How to start building traction on Pinterest when starting out How Pinterest has changed their ecosystem  Why you want pins to be evergreen How much time you need to invest to get results from Pinterest Why people have hang ups with Pinterest Which analytics you need to pay attention to How you can use UTM codes to track pins that lead to sales When you should consider outsourcing Pinterest management The advantages of using Pinterest over other platforms Trends on Pinterest in 2020 and 2021 What you should know about repurposing Reels and TikToks on Pinterest FOR FULL SHOW NOTES, RESOURCES AND A TRANSCRIPT, HEAD TO BIT.LY/PTPEP198 SLOW STEADY GROWTH ARE HOW STRONG BUSINESSES ARE BUILT Building a business is a long game, won with patience, fortitude, intentional decisions and passion.​ Inside Proof to Product LABS, you’ll receive the support, education and accountability to move your business towards your goals.   ​Join Proof to Product Labs, our 12-month group coaching program built specifically for product based business owners: https://www.prooftoproduct.com/labs FOLLOW PROOF TO PRODUCT Follow Proof to Product on Instagram for the latest updates: https://www.instagram.com/prooftoproduct/ JOIN OUR EMAIL LIST If you'd like to receive more information about our upcoming episodes of Proof to Product including show notes and information about our guests, head over to www.prooftoproduct.com and sign up for our email list.   Be sure SUBSCRIBE, REVIEW and SHARE Proof to Product with all of the product based business owners that you know!

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Ranked in the top 1% of ALL podcasts, the Proof to Product podcast is your trusted resource for sustainable business growth - especially if you make and sell physical products! Join Katie Hunt, each week as she shares strategies & solutions to enhance your sales & marketing so that you’re building a business that supports your best life. If you’ve ever asked yourself can I make money selling physical products? Am I ready to sell my products wholesale to stores like Target, Anthropologie, Nordstrom or Barnes & Noble? When should I consider hiring a sales team or sales reps? Can I really turn my passion into profits? Whether you’re a just starting out on your business journey or you’ve been at it a while growing an empire, this show is for you. Proof to Product is like on-demand business school for product sellers spanning a wide range of industries. Whether you’re in home decor, apparel, beauty, food & beverage, hand-made items, jewelry, consumer gifts or the stationery world, you’ll gather new ideas each week to help you grow your profit, build your team and lead with integrity. Host Katie Hunt and her guests bring you actionable ways to expand your product line, manufacturing overseas, optimize your e-commrce websites on Shopify, Faire, Etsy, Abound, Tundra, Squarespace or in brick & mortar locations. How to start or scale wholesale sales including pitching stores, wholesale outreach, trade show exhibition, working with sales reps, managing inventory, warehousing product, sales systems, wholesale follow-up strategies and working with key accounts. Marketing strategies for small businesses including content creation, leveraging tik tok and instagram tactics without feeling burned out, why you can’t rely solely on social media for sales and why email marketing systems on platforms like Klaviyo, Flodesk and Active Campaign are so powerful. Listen in as Katie and our guest experts help you strategize and tackle your biggest business goals. Host Katie Hunt brings a unique perspective to entrepreneurship. Since 2011, she’s helped thousands of product brands get their products on the shelves of their favorite retail stores through her Paper Camp program (www.prooftoproduct.com/papercamp). Prior to that she worked in the corporate world for over a decade leading business development and marketing teams. She has two MBAs - one in finance and one in marketing. And, she owned & operated her own product based business for over 8 years, selling her products to stores throughout the world from her garage. Katie knows the struggles you face as a product based business and she’s here to pull back the curtain and share her best kept secrets so that you don’t have to learn things the hard way. Find our free trainings & resources for product based business owners at www.prooftoproduct.com/resources