Fun fact: Approximately 75% of our Proof to Product community sells their products through a Shopify site. One of the most commonly asked questions that comes up during Paper Camp is “What Shopify apps can I use to enhance the sales experience?” Today’s guest is Erin Alexander from Product Powerhouse and she’s sharing her favorite Shopify Apps, including why she recommends them and how they can make your life easier. We’re talking about apps to enhance your product listings, collect & share customer reviews and apps that will simplify referral, loyalty or affiliate programs. Erin Alexander is a curly-haired, plant-loving, coffee maven, that helps shop owners show up online with confidence. Her design agency, Product Powerhouse, helps product sellers build, grow and scale their online shop with the power of Shopify. She also teaches how to grow the visibility and online presence of their store through her podcast, digital products and DIY courses. Today’s episode is brought to you by our Email Marketing For Product Makers guide. This was a training I taught inside of our Proof to Product LABS program—where hundreds of product makers mapped out a year of emails in under an hour. If you’ve struggled with what to say, when to send or how to plan out your email marketing strategies for wholesale or direct to consumer audiences we’ve got just the tool for you. Grab our free guide that has helped hundreds of product makers plan out a year’s worth of marketing emails in under an hour. We’ll tell you what to say, when to send and help you create an email strategy that works for your specific business. DOWNLOAD NOW You can view full show notes and more at prooftoproduct.com/279
Om Podcasten
Ranked in the top 1% of ALL podcasts, the Proof to Product podcast is your trusted resource for sustainable business growth - especially if you make and sell physical products!
Join Katie Hunt, each week as she shares strategies & solutions to enhance your sales & marketing so that you’re building a business that supports your best life.
If you’ve ever asked yourself can I make money selling physical products? Am I ready to sell my products wholesale to stores like Target, Anthropologie, Nordstrom or Barnes & Noble? When should I consider hiring a sales team or sales reps? Can I really turn my passion into profits? Whether you’re a just starting out on your business journey or you’ve been at it a while growing an empire, this show is for you.
Proof to Product is like on-demand business school for product sellers spanning a wide range of industries. Whether you’re in home decor, apparel, beauty, food & beverage, hand-made items, jewelry, consumer gifts or the stationery world, you’ll gather new ideas each week to help you grow your profit, build your team and lead with integrity.
Host Katie Hunt and her guests bring you actionable ways to expand your product line, manufacturing overseas, optimize your e-commrce websites on Shopify, Faire, Etsy, Abound, Tundra, Squarespace or in brick & mortar locations. How to start or scale wholesale sales including pitching stores, wholesale outreach, trade show exhibition, working with sales reps, managing inventory, warehousing product, sales systems, wholesale follow-up strategies and working with key accounts. Marketing strategies for small businesses including content creation, leveraging tik tok and instagram tactics without feeling burned out, why you can’t rely solely on social media for sales and why email marketing systems on platforms like Klaviyo, Flodesk and Active Campaign are so powerful. Listen in as Katie and our guest experts help you strategize and tackle your biggest business goals.
Host Katie Hunt brings a unique perspective to entrepreneurship. Since 2011, she’s helped thousands of product brands get their products on the shelves of their favorite retail stores through her Paper Camp program (www.prooftoproduct.com/papercamp). Prior to that she worked in the corporate world for over a decade leading business development and marketing teams. She has two MBAs - one in finance and one in marketing. And, she owned & operated her own product based business for over 8 years, selling her products to stores throughout the world from her garage. Katie knows the struggles you face as a product based business and she’s here to pull back the curtain and share her best kept secrets so that you don’t have to learn things the hard way.
Find our free trainings & resources for product based business owners at www.prooftoproduct.com/resources