285 | Live from NY Now & Shoppe Object

I’m back from a whirlwind trip to New York where over 50 of our Paper Camp alumni were exhibiting at NY Now and Shoppe Object - two wholesale trade shows. It was such a treat to visit with everyone and to see their new products on display. Both shows were buzzing with buyers, press and brands looking to collaborate. The energy was high and orders were being written. You know… at Paper Camp we like to talk about how selling wholesale is a marathon, not a sprint.  And, exhibiting at wholesale trade shows is just one way to get your products in front of your buyers. Exhibiting at a trade show is no small feat though. There are endless decisions, logistics and shows are a big investment of time, energy and money. When done well, the payoff of exhibiting comes not only through sales at the shows, but also new contacts we meet, conversations we have and face time with our buyers, which is where the long term benefits come into play.  Those face to face connections with current and prospective accounts are priceless. Today’s episode is a compilation of short interviews I conducted on the show floors in New York. At NY Now I talked with Ashley Sutton of Hustle & Hope who shared how in within one year of selling wholesale her products are carried in Home Goods & TJ Max, Divya of Mellowworks who launched her Home Decor line at the show, and Desiree of Paper Anchor who moved from the Emerging artist kiosk to her own booth this year. At Shoppe Object I interviewed Jana of The Completist who traveled from the UK to showcase her new collection of desktop and paper goods and Katie of The Good Twin who shared what it was like moving from NY Now to Shoppe Object. All of today’s guests are alumni of our Paper Camp program.  Our Paper Camp program is the longest-running, most trusted, results-driven wholesale training program.  We combine expert coaching, comprehensive content and a rich community to guide & support you in building a profitable, sustainable wholesale brand.  LEARN MORE   You can view full show notes and more at prooftoproduct.com/285   Connect with our guests:   Ashley Sutton - Hustle & Hope https://hustleandhopecards.com/ https://www.instagram.com/hustleandhope/   Divya Guruju - Melloworks https://www.shopmellowworks.com/ https://www.instagram.com/mellowworksart/   Desiree Perez - Paper Anchor https://paper-anchor.com/ https://www.instagram.com/paperanchor.co/   Jana Starcevic - The Completist https://www.the-completist.com/ https://www.instagram.com/the.completist/   Katie Wilson - The Good Twin https://www.thegoodtwin.co/ https://www.instagram.com/thegoodtwinco/

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Ranked in the top 1% of ALL podcasts, the Proof to Product podcast is your trusted resource for sustainable business growth - especially if you make and sell physical products! Join Katie Hunt, each week as she shares strategies & solutions to enhance your sales & marketing so that you’re building a business that supports your best life. If you’ve ever asked yourself can I make money selling physical products? Am I ready to sell my products wholesale to stores like Target, Anthropologie, Nordstrom or Barnes & Noble? When should I consider hiring a sales team or sales reps? Can I really turn my passion into profits? Whether you’re a just starting out on your business journey or you’ve been at it a while growing an empire, this show is for you. Proof to Product is like on-demand business school for product sellers spanning a wide range of industries. Whether you’re in home decor, apparel, beauty, food & beverage, hand-made items, jewelry, consumer gifts or the stationery world, you’ll gather new ideas each week to help you grow your profit, build your team and lead with integrity. Host Katie Hunt and her guests bring you actionable ways to expand your product line, manufacturing overseas, optimize your e-commrce websites on Shopify, Faire, Etsy, Abound, Tundra, Squarespace or in brick & mortar locations. How to start or scale wholesale sales including pitching stores, wholesale outreach, trade show exhibition, working with sales reps, managing inventory, warehousing product, sales systems, wholesale follow-up strategies and working with key accounts. Marketing strategies for small businesses including content creation, leveraging tik tok and instagram tactics without feeling burned out, why you can’t rely solely on social media for sales and why email marketing systems on platforms like Klaviyo, Flodesk and Active Campaign are so powerful. Listen in as Katie and our guest experts help you strategize and tackle your biggest business goals. Host Katie Hunt brings a unique perspective to entrepreneurship. Since 2011, she’s helped thousands of product brands get their products on the shelves of their favorite retail stores through her Paper Camp program (www.prooftoproduct.com/papercamp). Prior to that she worked in the corporate world for over a decade leading business development and marketing teams. She has two MBAs - one in finance and one in marketing. And, she owned & operated her own product based business for over 8 years, selling her products to stores throughout the world from her garage. Katie knows the struggles you face as a product based business and she’s here to pull back the curtain and share her best kept secrets so that you don’t have to learn things the hard way. Find our free trainings & resources for product based business owners at www.prooftoproduct.com/resources