288 | SMS & email marketing strategies with Arianne Foulks, Aeolidia

Research has shown that you have about 8 seconds to capture people’s attention when they come to your website.  That’s the average attention span for your website visitors, and that’s not a lot of time!  If you fail to articulate what you sell, who those products are for and how you’re different from your competitors, you may have lost your chance to convert that potential customer. We have to be intentional about how we’re interacting & connecting with our customers so that we’re not only keeping their attention, but also converting them to customers. Today’s guest is Arianne Foulks, of Aeolidia, a web and graphic design agency.  Arianne and her team work exclusively with brands with a penchant for design and they have launched thousands of online shops.  She loves having a problem to solve, and has focused throughout her career on building online homes for fascinating people. You may remember Arianne from episode 114 of Proof to Product where we talked about abandoned cart emails.  On today’s episode we’re talking about common mistakes she sees product business owners making with their e-commerce site, SMS marketing strategies, and why you need automated email flows—like welcome and abandoned cart sequences—to better nurture and retain your current customers. If you’re a LABS member, Arianne will be joining us in April to lead us through achievable ways to optimize your e-commerce website for more sales. She’ll also be back in July to do website audits for our LABS members! Keep an eye on our events calendar so that you don’t miss these exciting trainings live! If you’re not already in our LABS program, head to prooftoproduct.com/labs to learn more.  As a reminder, all past LABS trainings are available as replays (and we have a really rich archive of trainings)—but only active LABS members are able to attend our trainings live and ask questions. Today's episode is brought to you by our Proof to Product LABS program. If you are looking to strengthen your business foundation and are looking for coaching and a trusted community for support, come join Proof to Product LABS. Our vault of on-demand trainings runs deep, but the incredible community, the connections, and the collaborations are like no other. If you sell physical products, come join us! This is a space that was intentionally built just for you.   ENROLL NOW   You can view full show notes and more at prooftoproduct.com/288.  

Om Podcasten

Ranked in the top 1% of ALL podcasts, the Proof to Product podcast is your trusted resource for sustainable business growth - especially if you make and sell physical products! Join Katie Hunt, each week as she shares strategies & solutions to enhance your sales & marketing so that you’re building a business that supports your best life. If you’ve ever asked yourself can I make money selling physical products? Am I ready to sell my products wholesale to stores like Target, Anthropologie, Nordstrom or Barnes & Noble? When should I consider hiring a sales team or sales reps? Can I really turn my passion into profits? Whether you’re a just starting out on your business journey or you’ve been at it a while growing an empire, this show is for you. Proof to Product is like on-demand business school for product sellers spanning a wide range of industries. Whether you’re in home decor, apparel, beauty, food & beverage, hand-made items, jewelry, consumer gifts or the stationery world, you’ll gather new ideas each week to help you grow your profit, build your team and lead with integrity. Host Katie Hunt and her guests bring you actionable ways to expand your product line, manufacturing overseas, optimize your e-commrce websites on Shopify, Faire, Etsy, Abound, Tundra, Squarespace or in brick & mortar locations. How to start or scale wholesale sales including pitching stores, wholesale outreach, trade show exhibition, working with sales reps, managing inventory, warehousing product, sales systems, wholesale follow-up strategies and working with key accounts. Marketing strategies for small businesses including content creation, leveraging tik tok and instagram tactics without feeling burned out, why you can’t rely solely on social media for sales and why email marketing systems on platforms like Klaviyo, Flodesk and Active Campaign are so powerful. Listen in as Katie and our guest experts help you strategize and tackle your biggest business goals. Host Katie Hunt brings a unique perspective to entrepreneurship. Since 2011, she’s helped thousands of product brands get their products on the shelves of their favorite retail stores through her Paper Camp program (www.prooftoproduct.com/papercamp). Prior to that she worked in the corporate world for over a decade leading business development and marketing teams. She has two MBAs - one in finance and one in marketing. And, she owned & operated her own product based business for over 8 years, selling her products to stores throughout the world from her garage. Katie knows the struggles you face as a product based business and she’s here to pull back the curtain and share her best kept secrets so that you don’t have to learn things the hard way. Find our free trainings & resources for product based business owners at www.prooftoproduct.com/resources