296 | Live from *Noted and SF Now

I recently spent the day with many of our Proof to Product students at the *Noted & SF Now trade show in San Francisco, CA. Seventy-four of our Proof to Product LABS members and Paper Camp alumni were exhibiting at this show - which means our community accounted for 62% of all exhibitors. Pretty incredible! Our community members won awards, secured major orders with key accounts, launched new products, connected with distributors and they grew their confidence as business owners. It’s such an honor and privilege to know that our community & programming played a small part in getting them there. Today's episode is brought to you by our Is Wholesale Right for You private podcast! This free 12 part audio series will help you decide whether wholesale is a good next step for your specific business. After listening to this audio series (in less than an hour), two things will be true. You'll know whether you want to pursue wholesale for your product business, and you'll have the confidence and action steps to get started with wholesale.  Sign up for the Is Wholesale Right For You private podcast! You can view full show notes and more at prooftoproduct.com/296 If you are curious about what it takes to exhibit at a trade show I want to invite you to look into my Booth Blueprint Masterclass. This free class is available inside our resource library and walks you through three things that you need to know before you start exhibiting at a trade show. LEARN MORE Mentioned in this Episode: Noted: https://www.greetingcard.org/noted/ SF Now: https://sfnow.com/ Guests:Kirstie Wang, A Jar of Pickles Karen Kennedy, And the moon will rise Ian Pribyl, Explicit Contents Brigida Swanson, Yardia Kate Murray, Quick Brown Fox Letterpress Krishna Chavda, Nanu Studio Alyson O'Connor, Rust Belt Love Paperie Lynn Jones, Lynn-oleum Nikki Tyler, Little Lovelies Studio Emily Chiang, Emii Creations Emma Lewis, The Twentieth Christine Nardone, Black Line Rainbows Lauren-Ashley Barnes, Pineapple Sunday Design Studio Christine Herrin, Everyday Explorers Co. Lindsay Henry, Inklings Paperie  

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Ranked in the top 1% of ALL podcasts, the Proof to Product podcast is your trusted resource for sustainable business growth - especially if you make and sell physical products! Join Katie Hunt, each week as she shares strategies & solutions to enhance your sales & marketing so that you’re building a business that supports your best life. If you’ve ever asked yourself can I make money selling physical products? Am I ready to sell my products wholesale to stores like Target, Anthropologie, Nordstrom or Barnes & Noble? When should I consider hiring a sales team or sales reps? Can I really turn my passion into profits? Whether you’re a just starting out on your business journey or you’ve been at it a while growing an empire, this show is for you. Proof to Product is like on-demand business school for product sellers spanning a wide range of industries. Whether you’re in home decor, apparel, beauty, food & beverage, hand-made items, jewelry, consumer gifts or the stationery world, you’ll gather new ideas each week to help you grow your profit, build your team and lead with integrity. Host Katie Hunt and her guests bring you actionable ways to expand your product line, manufacturing overseas, optimize your e-commrce websites on Shopify, Faire, Etsy, Abound, Tundra, Squarespace or in brick & mortar locations. How to start or scale wholesale sales including pitching stores, wholesale outreach, trade show exhibition, working with sales reps, managing inventory, warehousing product, sales systems, wholesale follow-up strategies and working with key accounts. Marketing strategies for small businesses including content creation, leveraging tik tok and instagram tactics without feeling burned out, why you can’t rely solely on social media for sales and why email marketing systems on platforms like Klaviyo, Flodesk and Active Campaign are so powerful. Listen in as Katie and our guest experts help you strategize and tackle your biggest business goals. Host Katie Hunt brings a unique perspective to entrepreneurship. Since 2011, she’s helped thousands of product brands get their products on the shelves of their favorite retail stores through her Paper Camp program (www.prooftoproduct.com/papercamp). Prior to that she worked in the corporate world for over a decade leading business development and marketing teams. She has two MBAs - one in finance and one in marketing. And, she owned & operated her own product based business for over 8 years, selling her products to stores throughout the world from her garage. Katie knows the struggles you face as a product based business and she’s here to pull back the curtain and share her best kept secrets so that you don’t have to learn things the hard way. Find our free trainings & resources for product based business owners at www.prooftoproduct.com/resources