From the Archives | Briana & Jason of Brainstorm on infusing personal interests into your creative work, using a strong brand to attract the right clients and why your business should always be in som

We're taking the next two weeks off for an end of summer break. While we’re gone, we’re bringing you four of our most popular episodes pulled from the archives.   I hand picked these episodes based on feedback in our Proof to Product Facebook group, emails I’ve received from listeners and convos I’ve had with all of you.   We hope you enjoy these episodes and learn something new!   Owned and operated by Briana Feola and Jason Snyder, Brainstorm is a print shop and collaborative design studio rooted in the production of original art prints inspired by science, nature, and the outdoors. Briana & Jason have done some creative collaborative projects with big brands such as Lollapalooza, Patgonia, Airstream trailers and an upcoming project with L.L. Bean.  On today’s episode Briana and Jason talk about how their love of learning inspires their work, using a strong brand to attract the right clients and why your business should always be in some state of transition.   ON TODAY’S EPISODE: [01:00] Building a business out of a recession. [03:00] Working side hustles while growing the business.[05:00] Working with a significant other.[07:00] How their life interests & love of learning inspire their work.[11:00] Professional collaborations & partnerships with Lollapalooza, Patagonia and Airstream.[12:00] Custom clients found them through their print work[19:00] Attracting the right clients using a strong brand.[20:00] Hiring their first employee & the importance of finding someone with flexibility [24:00] Winning the airstream trailer design competition[29:00] Summer travel plans in the Airstream trailer[32:00] Transitions they’ve experienced as they’ve grown[36:00] Benefits of staying small and nimble.[37:30] Focusing on what is going to work, and not letting failures get you down.[39:00] Upcoming project with L.L. Bean[32:30] What’s next for We Are Brainstorm KEY TAKE-AWAYS: “We always dig deep into our own lives for inspiration” - Briana Feola   “We’re eternal students and want to keep learning no matter what the subject is” - Briana Feola   “As entrepreneurs, we tend to be more critical of ourselves than anyone else is” - Katie Hunt   “Going to Tradeshow Bootcamp was an eye opening experience that was necessary to set us in motion for the next four, five years now.” - Briana Feola   “I feel like your business should always be in some state of transition” - Jason Snyder   “One benefit of being a small business owner is that we can be nimble and make our own decisions, shift gears however we need to” - Katie Hunt   “We pride ourselves on the fact that we stay super small and adaptable” - Briana Feola   ‘I need to get out of my own way, sometimes” - Briana Feola   LINKS: Brainstorm National Park series Brainstorm’s work for Lollapalooza C3 Presents Brainstorm for Patagonia Airstream Trailer Contest Mama’s Sauce Adobe Max Renegade Craft Fair Brainstorm for L.L. Bean Paper Camp   MEET BRIANA & JASON: Brainstorm is a print shop and collaborative design studio working from a historic mill in Dover, New Hampshire. Owned and operated by Briana Feola and Jason Snyder, Brainstorm is rooted in the production of original art prints inspired by science, nature, and the outdoors. They also design for people and companies that appreciate the creative process, enjoy collaboration, and want to make something tangible in an increasingly digital world.   Website: http://www.wearebrainstorm.com Facebook: @wearebrainstorm Instagram: @wearebrainstorm Twitter: @wearebrainstorm   JOIN THE TSBC FAMILY: Interested in learning more about launching or refining a wholesale line or exhibiting at trade shows?  Join us for our next Paper Camp conference in Los Angeles. Get more details and register at www.tradeshowcamp.com/papercamp   ABOUT PROOF TO PRODUCT: Proof to Product is brought to you by Tradeshow Bootcamp and hosted by Katie Hunt. Since 2011, TSBC has worked with hundreds of product based businesses to help them up level, scale, and build profitable sustainable companies. You can find our show notes and additional resources at ProofToProduct.com. If you like what you heard today, please head over to Apple Podcast to leave a five star review and subscribe. Thanks so much for listening. We'll be back next week with a new episode.

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Ranked in the top 1% of ALL podcasts, the Proof to Product podcast is your trusted resource for sustainable business growth - especially if you make and sell physical products! Join Katie Hunt, each week as she shares strategies & solutions to enhance your sales & marketing so that you’re building a business that supports your best life. If you’ve ever asked yourself can I make money selling physical products? Am I ready to sell my products wholesale to stores like Target, Anthropologie, Nordstrom or Barnes & Noble? When should I consider hiring a sales team or sales reps? Can I really turn my passion into profits? Whether you’re a just starting out on your business journey or you’ve been at it a while growing an empire, this show is for you. Proof to Product is like on-demand business school for product sellers spanning a wide range of industries. Whether you’re in home decor, apparel, beauty, food & beverage, hand-made items, jewelry, consumer gifts or the stationery world, you’ll gather new ideas each week to help you grow your profit, build your team and lead with integrity. Host Katie Hunt and her guests bring you actionable ways to expand your product line, manufacturing overseas, optimize your e-commrce websites on Shopify, Faire, Etsy, Abound, Tundra, Squarespace or in brick & mortar locations. How to start or scale wholesale sales including pitching stores, wholesale outreach, trade show exhibition, working with sales reps, managing inventory, warehousing product, sales systems, wholesale follow-up strategies and working with key accounts. Marketing strategies for small businesses including content creation, leveraging tik tok and instagram tactics without feeling burned out, why you can’t rely solely on social media for sales and why email marketing systems on platforms like Klaviyo, Flodesk and Active Campaign are so powerful. Listen in as Katie and our guest experts help you strategize and tackle your biggest business goals. Host Katie Hunt brings a unique perspective to entrepreneurship. Since 2011, she’s helped thousands of product brands get their products on the shelves of their favorite retail stores through her Paper Camp program (www.prooftoproduct.com/papercamp). Prior to that she worked in the corporate world for over a decade leading business development and marketing teams. She has two MBAs - one in finance and one in marketing. And, she owned & operated her own product based business for over 8 years, selling her products to stores throughout the world from her garage. Katie knows the struggles you face as a product based business and she’s here to pull back the curtain and share her best kept secrets so that you don’t have to learn things the hard way. Find our free trainings & resources for product based business owners at www.prooftoproduct.com/resources