During Episode 65 Katie Hunt sat down with Caroline Vasquez of Paloma’s Nest and the topics of having a brand story and establish core values for the company kept coming up. Caroline talked about how it shaped the products they made, the story they told about the brand as well as the products and ultimately, how they communicate with their customers. When we’re starting our businesses, most people skip over the part where we identify our mission, core values and long term goals for our business. We get excited about the process of creating, selling and connecting with customers. But, having a strong brand story and leveraging your company’s core values within this story are going to help you in several ways. It will provide clarify in your decision making, hiring processes and long term goals for your business. Our core values at Tradeshow Bootcamp are: Community, Collaboration, Education and Giving Back. We treat everyone in our community like family and want to foster a collaborative and supportive network for people to lean on as they grow their business. We educate entrepreneurs so they can make the best decisions possible for their business and I believe in giving back to our community and supporting other entrepreneurs. If you don’t have a clear brand story or set of core values. Katie wants you to ask yourself these three questions: What does the company stand for & value Where is the company going & what impact does it want to make? Why does this company exist? Without clarity around these questions, you may struggle in your decision making and stay stagnant. What are your core values? I’d love for you to join us in our free Facebook Group for Proof to Product and weigh in with what your core values and brand. https://www.facebook.com/groups/prooftoproduct/
Om Podcasten
Ranked in the top 1% of ALL podcasts, the Proof to Product podcast is your trusted resource for sustainable business growth - especially if you make and sell physical products!
Join Katie Hunt, each week as she shares strategies & solutions to enhance your sales & marketing so that you’re building a business that supports your best life.
If you’ve ever asked yourself can I make money selling physical products? Am I ready to sell my products wholesale to stores like Target, Anthropologie, Nordstrom or Barnes & Noble? When should I consider hiring a sales team or sales reps? Can I really turn my passion into profits? Whether you’re a just starting out on your business journey or you’ve been at it a while growing an empire, this show is for you.
Proof to Product is like on-demand business school for product sellers spanning a wide range of industries. Whether you’re in home decor, apparel, beauty, food & beverage, hand-made items, jewelry, consumer gifts or the stationery world, you’ll gather new ideas each week to help you grow your profit, build your team and lead with integrity.
Host Katie Hunt and her guests bring you actionable ways to expand your product line, manufacturing overseas, optimize your e-commrce websites on Shopify, Faire, Etsy, Abound, Tundra, Squarespace or in brick & mortar locations. How to start or scale wholesale sales including pitching stores, wholesale outreach, trade show exhibition, working with sales reps, managing inventory, warehousing product, sales systems, wholesale follow-up strategies and working with key accounts. Marketing strategies for small businesses including content creation, leveraging tik tok and instagram tactics without feeling burned out, why you can’t rely solely on social media for sales and why email marketing systems on platforms like Klaviyo, Flodesk and Active Campaign are so powerful. Listen in as Katie and our guest experts help you strategize and tackle your biggest business goals.
Host Katie Hunt brings a unique perspective to entrepreneurship. Since 2011, she’s helped thousands of product brands get their products on the shelves of their favorite retail stores through her Paper Camp program (www.prooftoproduct.com/papercamp). Prior to that she worked in the corporate world for over a decade leading business development and marketing teams. She has two MBAs - one in finance and one in marketing. And, she owned & operated her own product based business for over 8 years, selling her products to stores throughout the world from her garage. Katie knows the struggles you face as a product based business and she’s here to pull back the curtain and share her best kept secrets so that you don’t have to learn things the hard way.
Find our free trainings & resources for product based business owners at www.prooftoproduct.com/resources