Brad Young (Leader of Prudential Financial's Content Center of Excellence)

Brad Young talks to Anda Gansca about building a content organization from scratch, and equipping a brand to make the most meaningful use of the unending power of content

Om Podcasten

Knotch brings marketers to the mic for conversations about tying digital, demand and growth marketing efforts to business outcomes and ROI.In Pros & Content, we sit down with marketing leaders to dive deep into their content journey to understand how they use audience journey strategy and metrics to accelerate business growth. In our Data-Driven Marketing Leader series, Anda Gansca, CEO and Co-Founder of Knotch, interviews influential CMOs about the intersection of data and content.Learn more at https://www.knotch.com/podcast