David Parker (Vice President of Digital & Solution Design, Phillip Morris International)

Joining the show today is David Parker, Vice President of Digital & Solution Design at Phillip Morris International. We discuss how his roles have sat at the intersection of content and technology, and how each can inform the other: data informing content, and content enhancing data.

Om Podcasten

Knotch brings marketers to the mic for conversations about tying digital, demand and growth marketing efforts to business outcomes and ROI.In Pros & Content, we sit down with marketing leaders to dive deep into their content journey to understand how they use audience journey strategy and metrics to accelerate business growth. In our Data-Driven Marketing Leader series, Anda Gansca, CEO and Co-Founder of Knotch, interviews influential CMOs about the intersection of data and content.Learn more at https://www.knotch.com/podcast