Efficient sales cycles; from ABM to SDRs | Corrina Owens (Gong) and Matt Cross (Knotch)

As two pros who have spanned the full marketing-to-sales spectrum, Corrina Owens (ABM Manager, Gong) and Matt Cross (Growth Marketing, Knotch) discuss when, where, and how to use content strategically and efficiently to support the sales cycle.

Om Podcasten

Knotch brings marketers to the mic for conversations about tying digital, demand and growth marketing efforts to business outcomes and ROI.In Pros & Content, we sit down with marketing leaders to dive deep into their content journey to understand how they use audience journey strategy and metrics to accelerate business growth. In our Data-Driven Marketing Leader series, Anda Gansca, CEO and Co-Founder of Knotch, interviews influential CMOs about the intersection of data and content.Learn more at https://www.knotch.com/podcast