Growing strategically using an ideation workshop | Meredith Overmyer, Springframe

Meredith Overmyer and Ellen Schwartze chat about common misconceptions around the term “growth marketing”, outline a marketing workshop to brainstorm and prioritize the next idea to scale your business, and documenting your success metrics.

Om Podcasten

Knotch brings marketers to the mic for conversations about tying digital, demand and growth marketing efforts to business outcomes and ROI.In Pros & Content, we sit down with marketing leaders to dive deep into their content journey to understand how they use audience journey strategy and metrics to accelerate business growth. In our Data-Driven Marketing Leader series, Anda Gansca, CEO and Co-Founder of Knotch, interviews influential CMOs about the intersection of data and content.Learn more at https://www.knotch.com/podcast