How to conduct a demand generation audit | Eric Martin, VP of Demand Gen

Knotch brings marketers to the mic for conversations about tying digital, demand and growth marketing efforts to business outcomes and ROI.In Pros & Content, we sit down with marketing leaders to dive deep into their content journey to understand how they use audience journey strategy and metrics to accelerate business growth. In our Data-Driven Marketing Leader series, Anda Gansca, CEO and Co-Founder of Knotch, interviews influential CMOs about the intersection of data and content.Learn more at https://www.knotch.com/podcast