Wendy Wu, Chief Marketing Officer, SailPoint (Data-Driven Marketing Leader)

In this episode of the Data-Driven Marketing Leader, host Anda Gansca interviews Wendy Wu, CMO of SailPoint, on how to optimize data teams and content for customer engagement, understanding customer journeys, and staying up to date with industry developments.

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Knotch brings marketers to the mic for conversations about tying digital, demand and growth marketing efforts to business outcomes and ROI.In Pros & Content, we sit down with marketing leaders to dive deep into their content journey to understand how they use audience journey strategy and metrics to accelerate business growth. In our Data-Driven Marketing Leader series, Anda Gansca, CEO and Co-Founder of Knotch, interviews influential CMOs about the intersection of data and content.Learn more at https://www.knotch.com/podcast