This episode is pretty short but it will help to read the show notes to remind yourself of the “10 things” after you listen, which you can find at prosperouscoach.com/114.
One of my VIP clients was researching other coaches in her niche last week. She came away from that shocked and concerned.
So many of the sites felt like ghost towns. A lack of current content or pages out of date seemed to signify the sites were abandoned.
Besides this one, three distinct fears crop up fast from researching other coach’s websites:
Is the coaching field too saturated?
Should I be doing things this way instead?
Should I even try to make it in coaching?
First, I assure you the coaching field is not too saturated, especially if you do things to stand out in the crowd, which you’ll hear me reinforce a lot.
And should you even try? Only you can answer that. You know your mind and heart. If this truly important to you, you’ll go after it with singular focus and true grit.
It may be hard to accept this. A lot of coaches do not make it — mostly because they lack determination.
Building and sustaining a business is no small feat. So many coaches will spend all the time and money to learn coaching skills then do all the tasks to launch but let the whole thing go before they even cross the threshold. Or, they give it 6 months then give up.
Looking back I’m amazed that I stayed the course considering my many mistakes and some slow years. I’m stubborn that way. Stick-to-it-iveness pays off.
So yeah, there’s tremendous attrition. And that’s true for all startups, not just coaching startups.
I encourage YOU to think of this attrition dispassionately. What really matters is YOUR courage of conviction. Don’t give up. Every problem has a solution. Find your way and enjoy the journey because few things in life will teach you so many meaningful life changing things as growing your business.
What most coaches ultimately want is to become a coach in high demand. That golden place where clients find YOU and they are ready to enroll. It’s something you absolutely can achieve if you give it a chance.
I ’ve narrowed it down to 10 things all coaches need to become a coach in high demand:
Specialize on an Audience with a Specific Big Problem and Goal
The viability of your audience and niche is the cornerstone of your stability as a coach. If you stand out in the crowd and become well known by a unique and viable audience, you set yourself up for success. The more broad your audience or light your niche, the less likely you’ll gain traction.
Implement a Strong Content Strategy
Standing out matters here too. If your blogs, episodes, videos and social posts seem to be just like every other coach’s, those efforts won’t pay off. Content is still King and Queen!
Grow Unstoppable Determination
This is about character. Will you apply discipline? Will you believe in yourself and this calling even when there’s no proof you’ll make it?