188: How to Market Just Like You Coach
If you want to thrive in your coaching business, it’s time to change your perception about marketing. Let’s bust some myths about marketing and look at it from a different point of view. Find the show notes for this episode at prosperouscoach.com/188.First, I wanted to share a win with you because YOU helped to make it possible and I’m grateful ... Prosperous Coach Podcast recently hit 150,000 downloads. That’s momentous. My latest 5 start review said: “A well appreciated podcast! Rhonda tackles issues that any coach could face and provides useful tips on how to deal with them in a profitable way.” Sweet!I wanted to share that news with you because I market through my podcast. That’s called generosity marketing, which is about giving away value to attract ideal clients. It’s one of the non-salesy approaches.So … when you think of marketing, do you cringe? Are you thinking:· Marketing is going to feel sleazy no matter how I do it.· I have to become good at selling myself.· I don’t know how to market effectively!Only that last is true. You don’t know how to market effectively … YET. And there’s a natural fear of the unknown.I cringed about marketing too until I learned a more conscious and transparent way of attracting clients. Up until then I thought of marketing as this necessary evil. That’s a reaction to high-pressure marketing tactics, which are old fashioned and a low integrity approach that ruins marketing for everyone.So, toss out that approach completely. You do NOT have to barrage people with marketing that tries to fool or shame people into buying what you’re selling.And forget the idea that you have to sell yourself too. You don’t have to sell your soul to market effectively.But here’s the truth … if you want to earn well as a coach and stay in business you do have to find a way to attract your ideal clients.The reality is, unless you already have a network of people who know, like and trust you and would love to work with you, you will need to create a community of potential clients and build relationships with those people. Otherwise, you’ll be another coach who is a best kept secret. And there are lots of coaches who are.Becoming known by your audience is half way to becoming a coach in high demand. Being known doesn’t mean you have to talk about yourself all the time and toot your own horn. There’s a better way.I started building my community from scratch. That’s not a heartbreaking task. It’s a heart-warming task if you do it in a conscious way.And you don’t have to be known by tens of thousands of people either if you target a narrow and unique audience and craft a niche that’s meaningful to them. There are a multitude of reasons why choosing a viable target audience and choosing a smart niche is the first strategy to help you stand out and attract your ideal clients. Check out episode 9 if you haven’t already. Rhonda Hess helps new coaches leverage their zone of genius into a profitable coaching niche and launch with confidence. For VIP step-by-step support apply for Rhonda's VIP Coaching Business Breakthrough Program here and she'll be in touch to invite you a discovery call. Or if you're stuck on your coaching niche, grab a Nail Your Niche Strategy Session with Rhonda here.