226: Should Coaches Care About SEO?
Recently, one of my VIP clients read an article about SEO — search engine optimization — and quickly went down a rabbit hole trying to figure it out for her new coaching business. And it stressed her out. I assured her that we had already addressed important aspects of SEO by doing market research on her chosen target audience. We’d applied what she heard from them to develop the language for her Signature Program, web copy — everything! Beyond that, she could put off digging further into SEO...