124: Does a Coach Need a Lead Magnet?
This episode is part of a new series about lead magnets or what I call freebies. Find the Show Notes for this episode at prosperouscoach.com/124. I bet you’ve opted in for dozens of lead magnets since you decided to become a coach. In case you haven’t, a lead magnet or a freebie is just what it sounds like. The idea is that you offer something of unique value related to your niche that your audience wants in exchange for their name and email address. Then they become a lead for you – a potent...