155: Have You Aced Your Coaching Business Benefit Statement?
This episode is for all the coaches out there struggling to tell people what they do in a way that gets a positive response. Find the full transcript for this episode at prosperouscoach.com/155 Many coaches design a statement to tell people what they do. It’s a misunderstanding that your benefit statement is about you or coaching. Those tend to be non-benefit statements. For example: I coach people to live the life of their dreams. How would most people respond to this message? Their eyes wou...