EP03: Why The Snake Oil Conmen and Braggarts and Phonies Will Always Lose To An Honest Adman

A little swagger, backed with the chops to back up all claims, will quickly set you apart from the crowd of big-mouthed wannabe’s out there. But you still need to understand what makes your boasting competition tick... and why self-aggrandizement has a long and often very successful history in advertising... when done right. Done wrong, and all hell breaks loose.  You’re in for a rollicking ride in this episode, as the horror stories of clutching failure from the jaws of victory -- alongside the ever-changing rules of winning over skeptical prospects -- pile up over the hour. It’s absolutely shocking how much capitalism wants to devour you alive while you’re just trying to deliver a good product or service.  You’ll feel like you’re elbow-to-elbow with the best in the biz here, listening to stories usually only shared amongst the elite. Enjoy, you lucky bastard.   

Om Podcasten

Get your bad attitude adjusted and your selling chops hot-wired directly into the sizzling core of the modern marketing world... with spot-on, uncensored advice and insight from 3 generations of notoriously successful copywriter/entrepreneurs.