The Human Problem with Customer Success
Wouldn't it be nice if customers would just do what we tell them to do so they can get what they say they want?Unfortunately, humans don't work that way. For better and worse, we're much more complicated. Dive into the fascinating fields of behavioral economics, neuroscience, and cognitive behavioral psychology to understand why people do the things they do, what motivates them, and how to use that to create positive outcomes for your customers, your company, and yourself.BY THE T...