PLS Structural Equation Modeling with Marko Sarstedt

Marko Sarstedt is a chaired professor of marketing at the Otto-von-Guericke-University Magdeburg (Germany) and an adjunct professor at Monash University Malaysia. His main research interest is the advancement of research methods to further the understanding of consumer behavior. His research has been published in Nature Human Behavior, Journal of Marketing Research, Journal of the Academy of Marketing Science, Multivariate Behavioral Research, Organizational Research Methods, MIS Quarterly etc --- Send in a voice message: https://podcasters.spotify.com/pod/show/minhaaj/message

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Minhaaj Podcast are Candid Conversations with Some of the Most Intelligent People. From Forbes and WSJ contributors, inventors, wall street bankers, Fintech experts, memory champions, neuroscientists, psychology veterans, FAANG employees and Youtube Educators, i have had the distinct pleasure to learn from these luminaries, for which i shall remain thankful, forever.