Telling Patient Stories The Right Way To Drive Change
When public health stories are told right, they don’t just inform—they move people. In this episode of the Public Health Insight Podcast with Alexson Calahan, Founder of Small Adventures Communications, we dive deep into the ‘how’ of public relations in public health and explore tangible takeaways to do it better. From building trust with patients to crafting campaigns that change behavior, Alexson shares the tools, strategies, and lessons she’s learned across two decades in the field, includ...