Behavioural science is a gold mine for service design and customer experience - Interview with Nicolae Naumof

Today’s interview is with Nicolae Naumof, an applied behavioural science specialist, who helps businesses to increase customer satisfaction and increase profitability. Happier Customers & Higher Profitability through Behavioural Science Applied in Service Design is his motto. I came across Nicolae (Nick) following a Twitter exchange between Wim Rampen and Graham Hill regarding ‘applied behavioural economics and #gamification in the design of services. Nicolae joins me today to talk about his ebook:It Makes (No) Sense: In between the Joy of Gaining and the Fear of Losing, which is a 'mini-encyclopedia of behavioural science’, how we can apply behavioural science in service design and some of the big lessons that can be learned from behavioural science and how that can apply to service design and customer experience. This interview follows on from my recent interview: Customer service, customer experience and millennials – Interview with Micah Solomon – and is number 134 in the series of interviews with authors and business leaders that are doing great things, helping businesses innovate and deliver great service and experience.

Om Podcasten

An ongoing series of interviews where I, Adrian Swinscoe, interview leading entrepreneurs, leaders and thought leaders about how to deliver stand out customer experience and service. Essentially, I'm looking for practical clues that will help you build a business that both customers and employees love. Topics covered in the interviews include customer service, experience and engagement, employee experience and engagement, technology, adaptable and responsive organizations, high-performing teams and all such related issues. Note: This podcast series was originally known as the RARE Business podcast but rebranded in late 2019 on the back of the publication of my book: Punk CX.