Blogger outreach and building trust with your customers - Interview with Hugh Anderson

Today’s interview is with Hugh Anderson of Forth Metrics, a software company that is creating new, simple marketing analytics tools. Their first tool, Inkybee, aims to help small businesses and PR agencies to get more out of their blogger outreach by helping discovering blogs, manage the outreach process and measure the results. This interview follows on the back of last week’s interview: Being Likeable, leadership, customer and employee engagement – Interview with Dave Kerpen and is number fifty-four in the series of interviews with authors and business leaders that are doing great things and helping businesses innovate, become more social and deliver better service. I've written about the work that Hugh is doing before in Word of mouth marketing and how to get bloggers talking about your business.

Om Podcasten

An ongoing series of interviews where I, Adrian Swinscoe, interview leading entrepreneurs, leaders and thought leaders about how to deliver stand out customer experience and service. Essentially, I'm looking for practical clues that will help you build a business that both customers and employees love. Topics covered in the interviews include customer service, experience and engagement, employee experience and engagement, technology, adaptable and responsive organizations, high-performing teams and all such related issues. Note: This podcast series was originally known as the RARE Business podcast but rebranded in late 2019 on the back of the publication of my book: Punk CX.