Build relationships with your customers that matter - Interview with Chris Brogan on The Impact Equation
Following on from my recent interview, Social customer service can make your business more customer focused – Interview with Joshua March, Conversocial, today I am very, very excited (this was one of my blogging goals this year!) to share with you an interview that I conducted with Chris Brogan CEO & President of Human Business Works, a business design company using publishing and media to provide tools and insights smarts to help professionals and business owners work better. He's been blogging since 1998 and his site, www.chrisbrogan.com, is one of the most popular business and marketing blogs in the world, ranked at number 3 in AdAge's Power 150: A Ranking of Marketing Blogs. The Impact Equation is Chris' new book (co-written with Julien Smith) and is about how to get your important ideas distilled, spread across a platform that you’ve built, and cared for and understood by other people. It’s not a sequel to the New York Times bestseller, Trust Agents, but it does encompass a lot of what the authors have learned between the publication of that book and the years following. This interview makes up number thirty in the series of interviews with authors and business leaders that I think that you will find interesting and helpful in growing your businesses.