Helping customers, standing out, being human and telling stories through blogging - Interview with Mark Schaefer

Today’s interview is with Mark Schaefer, one of the most acclaimed and accomplished marketing consultants in America as well as being a best selling author. He agreed to talk to me about his new book that he co-authored with Stanford A. Smith (@pushingsocial): Born to Blog: Building Your Blog for Personal and Business Success One Post at a Time. You might recognise Mark's name from the blog as I interviewed him last year about his last book: Return On Influence in Influence marketing, Klout, social scoring and why they are important. However, this time around we were able to organise a podcast interview :) This interview follows on from my recent interview: Outstanding brands become part of their customers story – Interview with Bernadette Jiwa – and is number sixty-eight in the series of interviews with authors and business leaders that are doing great things and helping businesses innovate, become more social and deliver better service.

Om Podcasten

An ongoing series of interviews where I, Adrian Swinscoe, interview leading entrepreneurs, leaders and thought leaders about how to deliver stand out customer experience and service. Essentially, I'm looking for practical clues that will help you build a business that both customers and employees love. Topics covered in the interviews include customer service, experience and engagement, employee experience and engagement, technology, adaptable and responsive organizations, high-performing teams and all such related issues. Note: This podcast series was originally known as the RARE Business podcast but rebranded in late 2019 on the back of the publication of my book: Punk CX.