Is your marketing sticky enough? - Interview with Grant Leboff

Late last month, I wrote a post called Three strategic pillars for 2011, where I explained the different themes I would be pursuing on the blog over the course of the year. One of them - Curate - was about finding and sharing content from different thought leaders, writers and entrepreneurs. I first thought that this would be only be via video interview but as it has turned out it will be via a combination of text, audio podcast and video. First up in the series is an interview with Grant Leboff, author of Sticky Marketing, that just came out on January 3rd 2011 and is already high in the Amazon charts.

Om Podcasten

An ongoing series of interviews where I, Adrian Swinscoe, interview leading entrepreneurs, leaders and thought leaders about how to deliver stand out customer experience and service. Essentially, I'm looking for practical clues that will help you build a business that both customers and employees love. Topics covered in the interviews include customer service, experience and engagement, employee experience and engagement, technology, adaptable and responsive organizations, high-performing teams and all such related issues. Note: This podcast series was originally known as the RARE Business podcast but rebranded in late 2019 on the back of the publication of my book: Punk CX.