Looptail and changing the world through fully engaged employees and customers - Interview with Bruce Poon Tip

Today’s interview is with Bruce Poon Tip, founder of G Adventures and the Planeterra foundation. Bruce recently had a book published called Looptail: How One Company Changed the World by Reinventing Business, which recounts the story of the founding and development of G Adventures from a garage office start-up into the largest small group adventure travel company in the world and Bruce’s quest to develop a business model that balances karma, community and culture to produce outstanding results. This interview follows on from my recent interview: Improve employee engagement and customer service through the use of humour – Interview with Dave Keeling - and is number eighty seven in the series of interviews with authors and business leaders that are doing great things, helping businesses innovate, become more social and deliver better service.

Om Podcasten

An ongoing series of interviews where I, Adrian Swinscoe, interview leading entrepreneurs, leaders and thought leaders about how to deliver stand out customer experience and service. Essentially, I'm looking for practical clues that will help you build a business that both customers and employees love. Topics covered in the interviews include customer service, experience and engagement, employee experience and engagement, technology, adaptable and responsive organizations, high-performing teams and all such related issues. Note: This podcast series was originally known as the RARE Business podcast but rebranded in late 2019 on the back of the publication of my book: Punk CX.