Next generation marketing automation that drives real customer engagement- Interview with Michael Sharkey and Guy Marion of Autopilot

Today’s interview is with Michael Sharkey, Co-founder & CEO, and Guy Marion, CMO, of Autopilot, a Saas company that provides easy and visual marketing software for automating the customer journey. Michael and Guy join me today to talk about what they are doing, how they are working on creating customer journeys and creating unique marketing experiences that don’t feel like marketing and the impact of this type of approach on customer engagement and customer experience. This interview follows on from my recent interview – What you do when proactive customer service is in your DNA – Interview with David Politis of BetterCloud – and is number 157 in the series of interviews with authors and business leaders that are doing great things, helping businesses innovate and delivering great service and experience to their customers. NOTE: The audio from Michael and Guy is a little jumpy in places but it is still ok to listen to. The vagaries of technology and telephone line connections! Apologies.

Om Podcasten

An ongoing series of interviews where I, Adrian Swinscoe, interview leading entrepreneurs, leaders and thought leaders about how to deliver stand out customer experience and service. Essentially, I'm looking for practical clues that will help you build a business that both customers and employees love. Topics covered in the interviews include customer service, experience and engagement, employee experience and engagement, technology, adaptable and responsive organizations, high-performing teams and all such related issues. Note: This podcast series was originally known as the RARE Business podcast but rebranded in late 2019 on the back of the publication of my book: Punk CX.