Print-era thinking is holding personalization efforts back - Interview with Vivek Sharma on Movable Ink
Today’s interview is with Vivek Sharma, Chief Executive Officer & Co-Founder of Movable Ink, which empowers marketers with scalable, omnichannel personalization through data activation and AI decisioning. Vivek joins me today to talk about their recent 2024 Audience of One research report, content creation as a key bottleneck in personalisation efforts, how automation through the increased use of artificial intelligence is permitting marketers to take a more strategy-focused approach, how that is impacting metrics like engagement rates, campaign RoI and improved commercial returns and some of the ethical concerns marketers have with new technology. This interview follows on from my recent interview – Agents view agent-assist technology as more important than a competitive salary – Interview with Gopi Polavarapu at Kore.ai – and is number 514 in the series of interviews with authors and business leaders who are doing great things, providing valuable insights, helping businesses innovate and delivering great service and experience to both their customers and their employees. NOTE: Today’s episode is sponsored by Hubspot, who have built an AI-powered customer platform with all the software, integrations, and resources you need to connect your marketing, sales, and customer service. It’s all very cool so do check them out at HubSpot.com.