What makes first direct so successful: Interview with their new CEO Mark Mullen

This is number fifteen in the series of interviews with business leaders in the ‘customer’ space, leading authors, thought leaders and general all round good guys and gals, that I think that you will find interesting and helpful in growing your businesses. Previously, in What is a Chief Customer Officer, I spoke to Vala Afshar, Chief Customer Officer for Enterasys, is a premier global provider of wired and wireless network infrastructure and security solutions. Today, I am excited to introduce you to Mark Mullen, the new CEO of first direct, a bank renowned for its customer centric approach to its business and one that has won numerous awards, accolades and admirers over the last 22 years.

Om Podcasten

An ongoing series of interviews where I, Adrian Swinscoe, interview leading entrepreneurs, leaders and thought leaders about how to deliver stand out customer experience and service. Essentially, I'm looking for practical clues that will help you build a business that both customers and employees love. Topics covered in the interviews include customer service, experience and engagement, employee experience and engagement, technology, adaptable and responsive organizations, high-performing teams and all such related issues. Note: This podcast series was originally known as the RARE Business podcast but rebranded in late 2019 on the back of the publication of my book: Punk CX.