What you do when proactive customer service is in your DNA - Interview with David Politis of BetterCloud

Today’s interview is with David Politis, who is founder and CEO of BetterCloud, which provides critical insights, automated management, and intelligent data security for cloud office platforms. David joins me today to talk about proactive customer service, putting it into practice, how they make it work for their company and how it is allowing to differentiate themselves from their competition. This interview follows on from my recent interview – Innovation, customer experience and co-design partnerships with your customers – Interview with Gary Miles of Amdocs – and is number 156 in the series of interviews with authors and business leaders that are doing great things, helping businesses innovate and delivering great service and experience to their customers.

Om Podcasten

An ongoing series of interviews where I, Adrian Swinscoe, interview leading entrepreneurs, leaders and thought leaders about how to deliver stand out customer experience and service. Essentially, I'm looking for practical clues that will help you build a business that both customers and employees love. Topics covered in the interviews include customer service, experience and engagement, employee experience and engagement, technology, adaptable and responsive organizations, high-performing teams and all such related issues. Note: This podcast series was originally known as the RARE Business podcast but rebranded in late 2019 on the back of the publication of my book: Punk CX.