You can’t make ‘Art’ if you are not willing to fail - Interview with Seth Godin on The Icarus Deception

I'm excited to share with you a recent interview I conducted with Seth about his new book project: The Icarus Deception. Seth is a bestselling author and a legend when it comes to marketing and business thought leadership. In our interview we talk about his latest book, the interesting way that he got it funded, why it is important to take risks and what is changing around us. This interview follows my recent interview (Commitment, clarity and fanatical customers and employees – Interview with John Jantsch of Duct Tape Marketing) and makes up number forty-one in the series of interviews with authors and business leaders that are doing great things and helping create businesses that customers love.

Om Podcasten

An ongoing series of interviews where I, Adrian Swinscoe, interview leading entrepreneurs, leaders and thought leaders about how to deliver stand out customer experience and service. Essentially, I'm looking for practical clues that will help you build a business that both customers and employees love. Topics covered in the interviews include customer service, experience and engagement, employee experience and engagement, technology, adaptable and responsive organizations, high-performing teams and all such related issues. Note: This podcast series was originally known as the RARE Business podcast but rebranded in late 2019 on the back of the publication of my book: Punk CX.