089: The Art and Science Behind Turning Customers and Employees Into Fans with David Meerman Scott

Let’s Fix Work Episode 89: Ready to jump into the new year with a talk about marketing, sales, and music? Perfect, then you are in for a treat! My guest this week is David Meerman Scott. He is a business performance consultant, entrepreneur and bestselling author of Fanocracy: Turning Fans Into Customers and Customers Into Fans. He co-wrote the book with his daughter, Reiko. In this episode, we talk about his book and what it's like to work with someone you love as a colleague and peer.  We also explore the art and science behind turning customers and employees into fans. And at one point, our conversation turned to music, art and the Grateful Dead. So if you're interested in listening to a far-ranging conversation about neuroscience, marketing, sales and music, tune into this episode of Let’s Fix Work. Oh and if you're ready to make a real change in your workplace, start today by subscribing to Let’s Fix Work on the Apple Podcasts app, iTunes, Stitcher or wherever you listen to podcasts. If you feel moved to do so, please leave a five star rating and review. Lastly, share the show with a friend, colleague or co-worker who you think would enjoy our episodes. Real change starts with you. Thank you!  In this episode, you’ll hear: In this age of social media and networking, hear why David is excited to bring back the idea of real human connection All about his book, Fanocracy; including what’s it about, who it’s for and why we should care about fans, anyway The neuroscience of fandom and the concept of mirror neurons Some prescriptive techniques David and Reiko identified; which you can use to develop fans for your business or brand Advice for brands or companies who have lost some fans or are struggling to get fans The complicated role of employees as fans  Resources from this episode: Fanocracy: Turning Fans Into Customers and Customers Into FansDavid’s websiteDavid on LinkedInRead more from LaurieWork with Laurie   EPISODE CREDITS: If you like this podcast and are thinking of creating your own, consider talking to my producer, Danny Ozment. He helps thought leaders, influencers, executives, HR professionals, recruiters, lawyers, realtors, bloggers, coaches, and authors create, launch, and produce podcasts that grow their business and impact the world. Find out more at https://emeraldcitypro.com 

Om Podcasten

Welcome to the Punk Rock HR Podcast, hosted by the influential and unconventional Laurie Ruettimann. This podcast breaks away from the traditional constraints of the HR world to bring you candid and compelling conversations with some of the most disruptive and innovative minds in the business. Each episode, Laurie dives deep into critical topics surrounding the real world of work, exploring the modern workplace's nuances, and challenging the status quo of HR. Guests range from renowned thought leaders, authors, and entrepreneurs to HR professionals and individuals who have reshaped the way we approach work and organizational culture. Punk Rock HR is not your usual HR talk. It’s a blend of insight, wit, and irreverence, aiming to bring a fresh, unfiltered perspective to the challenges and opportunities facing today’s workforce. Whether you’re an HR professional looking to revamp your approach, a leader trying to understand the people side of the business better, or just someone interested in the dynamics of the modern workplace, this podcast is your ticket to engaging discussions and actionable insights. Expect energizing conversations, guests with big ideas, and a punk rock twist, with episodes released every Monday. Follow the Punk Rock HR Podcast to keep your finger on the pulse of work, leadership, and human resources. Your journey towards a more progressive and enlightened workspace starts here!