A Conversation with Guy Schanschieff MBE - Bambino Mio

Guy Schanschieff MBE, went from being an accountant in training at KPMG to travelling the world with his wife Jo, where a chance meeting in India, would result in the pair returning to the UK in the early 90s, to co-found the multi-million pound business Bambino Mio we see today. But Bambino Mio’s journey is much more than the luck of a chance meeting, it is a story of courage and of determination and a mission to make sure that every parent and child have access to stylish and affordable reusable baby products, within global markets demanding meaning above margin. It’s also the story of how activating a brands purpose, can inspire conscious consumer driven movements which lead to transformation and growth for companies both inside and out.By activating their brand purpose, Bambino Mio haven’t just witnessed rapid growth, they’ve also won the Queens award for International Trade, an MBE for Guy and ‘Best in Brand Purpose’ at the recent Drum Awards. Chatting to Guy was awesome, and what is true from our conversation, is the future of business and brand hinges upon understanding purpose as something far greater than a do gooder exercise. Activating brand purpose is much more meaningful to what a company stands for and believes in, and it’s up to leaders, to activate their brand purpose into narratives that inspire consumer driven movements like Bambino Mio. So without further ado, please sit back, relax and we do hope you enjoy!!Links:https://www.bambinomio.comhttps://www.thedrum.com/news/2021/12/08/baby-steps-bambino-mio-guiding-all-parents-towards-changing-nappies-good https://www.bgf.co.uk/worlds-leading-reusable-nappy-brand-bambino-mio-announces-13m-investment-from-bgf/  https://www.thetimes.co.uk/article/green-nappy-maker-sells-13m-stake-ps2gfw9bd https://www.purposemade.uk  Join our tribe and lets grow together https://plus.acast.com/s/purpose-made-podcast. Hosted on Acast. See acast.com/privacy for more information.

Om Podcasten

Welcome to the Purpose Made Podcast, your hub for transformative conversations, hosted by Peter Bell. This podcast is dedicated to the exploration and unlocking of untapped potential that resides within each one of us. From entrepreneurs, artists, scientists, to dreamers of all walks of life, we delve into the personal narratives of individuals and companies who have harnessed their purpose to create an impact.Our mission? To inspire, educate, and ignite that spark of purpose in you. We believe in a world where everyone is living with intention, passion, and purpose, and through engaging interviews and thoughtful dialogue, we aim to pave the way for our listeners to do the same.Each episode weaves together themes of personal growth, mental resilience, leadership, creative problem-solving and more, as we navigate the highs, lows, and everything in between on the journey to personal and professional fulfilment. We celebrate the power of conversation as a tool for change, challenging perspectives and prompting growth.Whether you're in search of inspiration, aspiring to personal or professional development, or simply yearning to broaden your worldview, the Purpose Made Podcast is here to accompany you on that journey. Together, let's unearth potential, embrace the transformative power of compelling storytelling, and unleash potential, one conversation at a time.Intrigued? Let's dive in!  Join our tribe and lets grow together https://plus.acast.com/s/purpose-made-podcast. Hosted on Acast. See acast.com/privacy for more information.