Driving innovation and change in urban mobility | Will Butler Adams, CEO at Brompton

Our cities have been built around the automobile. So how do we reclaim our streets to promote modes of transport that benefit both people and the environment?This week, Becky speaks to Will Butler Adams, CEO at Brompton. The company has inspired a whole new category within the bike industry and has become a force for positive change in urban mobility.In this conversation, you’ll hear how to build a purposeful culture that drives innovation and how it has helped fuel the success of the Brompton business.Do you want to learn how to build a purpose-driven business from Given, the consultancy that’s helped some of the world's largest organisations become purposeful? Download the Insiders’ Guide to Purpose HERE.

Om Podcasten

Talent and customers choose companies with purpose over those who only prioritise profit. Businesses must step up or get left behind. But where to start? Purposing speaks with leaders from some of the world’s most recognised brands to discover how they built purpose into their businesses. Join CEO of Given Agency, Becky Willan and a host of guests as they demystify this misunderstood topic into clear, actionable advice you can use in your own business. Why did John Lewis Partnership modernise their purpose in the midst of a global pandemic? How did The Body Shop make their purpose matter to everyone in their business? What are Lloyds Banking Group doing to make decisions differently, to help Britain prosper? All this and more on this season of Purposing.