Trailer: Purposing Season 3

This year, many businesses are finding it tougher than ever. So wouldn’t it be easier to put purpose and sustainability on the back burner? At least until it feels like there’s less of a trade off with profit…What if I told you that despite the current economic climate, some of the world’s leading organisations are taking an entirely different approach, prioritising purpose as a fundamental driver of organisational performance? And they are thriving. I’m Becky Willan, CEO of Given, back with a 3rd season of Purposing, the podcast that lifts the lid on how to run a truly purpose-driven business.With more leaders worried about ESG backlash, and purpose being seen as a distraction from commercial priorities, we’re bringing you brilliant guests who are committed to doing purpose properly - and are reaping the rewards. They’re leaders in organisations like Mars, Kimberly Clark, Centrica and many more. Together we demystify this often misunderstood topic, as they share their successes, learnings and actionable advice to help you to put purpose at the heart of your business.Do you want to learn how to build a purpose-driven business from Given, the consultancy that’s helped some of the world's largest organisations become purposeful? Download the Insiders’ Guide to Purpose HERE.  

Om Podcasten

Talent and customers choose companies with purpose over those who only prioritise profit. Businesses must step up or get left behind. But where to start? Purposing speaks with leaders from some of the world’s most recognised brands to discover how they built purpose into their businesses. Join CEO of Given Agency, Becky Willan and a host of guests as they demystify this misunderstood topic into clear, actionable advice you can use in your own business. Why did John Lewis Partnership modernise their purpose in the midst of a global pandemic? How did The Body Shop make their purpose matter to everyone in their business? What are Lloyds Banking Group doing to make decisions differently, to help Britain prosper? All this and more on this season of Purposing.