Why systems-thinking is essential for purpose-led businesses, with Dr. Sally Uren, CEO, Forum for the Future

If businesses want to achieve anything more than incremental change which reinforces that system, we need a new way of operating. It’s true that the world is messy and complicated, but if we’re serious about delivering purpose and driving environmental and social change, we need to rewire the system around us so that we can all thrive in the future.When components of a system synchronize on shared aims, purpose can be better achieved. So how can systems thinking benefit people and the planet?In this episode, Becky Willan talks to Sally Uren, CEO of Forum for the Future. Forum was founded in 1996 with the aim of advancing the goals of sustainability. As non-profit organisation, Forum works with with business, governments and civil society to accelerate the shift towards a just and regenerative future. Sally received an OBE in the 2017 for her efforts in making business more sustainable. Do you want to learn how to build a purpose-driven business from Given, the consultancy that’s helped some of the world's largest organisations become purposeful? Download the Insiders’ Guide to Purpose HERE.  

Om Podcasten

Talent and customers choose companies with purpose over those who only prioritise profit. Businesses must step up or get left behind. But where to start? Purposing speaks with leaders from some of the world’s most recognised brands to discover how they built purpose into their businesses. Join CEO of Given Agency, Becky Willan and a host of guests as they demystify this misunderstood topic into clear, actionable advice you can use in your own business. Why did John Lewis Partnership modernise their purpose in the midst of a global pandemic? How did The Body Shop make their purpose matter to everyone in their business? What are Lloyds Banking Group doing to make decisions differently, to help Britain prosper? All this and more on this season of Purposing.