Gross versus net revenue: Is your company the principal or agent?
Did you enjoy this episode? Text us your thoughts and be sure to include the episode name. This episode begins a podcast miniseries on revenue topics with a discussion of principal versus agent (PvA) or “gross versus net” revenue. In other words, the principal in a transaction records revenue on a gross basis and the agent records revenue net. The PvA analysis can be subjective but it's important to get it right as it can materially impact a key line item in the income statement, revenue from...