Mendocino Farms is finding its way in an off-premises world
Mendocino Farms is the perfect example of fast casual 2.0. Committed to big footprints with beautiful designs and activities like foosball and corn hole, the Los Angeles–based brand elevated the entire fast-casual experience and built significant buzz as a result, growing to 35 locations between California and Texas, with plans to scale nationally. Then came the COVID-19 pandemic. Mendocino Farms, which was so invested in a dine-in experience, had to quickly translate that in-store identity ...