The Rise of Co-Branding and Digital Engagement, with Mason Wiederhorn

Mason Wiederhorn, the Chief Brand Officer of multi-concept operator FAT Brands, joins QSR editors Danny Klein and Ben Coley to discuss a first of its kind co-branded site for Great American Cookies/Marble Slab Creamery and the launch of a “3D Cookie Cake Builder,” among a host of other tech-forward, customer-centric evolutions.

Om Podcasten

QSR Uncut is a podcast from the editors of QSR magazine—the leading publication for foodservice owners and operators—that discusses the current state and future of the fast-food restaurant industry as it recovers from the COVID-19 pandemic. Made for restaurant executives, entrepreneurs, consumers, and leaders, each episode candidly shares expert advice from some of the industry's most insightful leaders.