Puffer jackets: The price of staying warm

Puffer jackets have been worn by outdoorsmen, rappers, the military, luxury shoppers, and—eventually—everyone. Today, the market is still heating up. But as puffer jackets are worn by more people around the world, the difference between high- and low-end options can be increasingly difficult to parse. Are North Face jackets worth their price tag? Does "puffiness" automatically equal warmth? What do puffers from Prada and Uniqlo have in common? Sponsored by Alumni Ventures Photo by Eric Helgas; styling by Alex Citrin-Safadi Transcript: https://qz.com/2118817

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We’re fascinated by everyday objects and what they can tell us about the global economy. Join us every week as reporters from our global newsroom dig into the most fascinating facets of an object: where it came from, how it got to us, and what it can tell us about the forces that are changing the way we live and work.